Table of contents

One Platform Rules

Chapter 1 Overview

Chapter II Chapter II Definitions

Chapter 3 Chapter 3 Registration

Chapter 4 Chapter 4 Management

Chapter 5 Chapter 5 Market Management

Chapter VI Chapter VI Violations and Handling of Violations

Chapter VII Chapter VII Other Provisions

Chapter 8 12 2. Overseas Commodities and Services Commitments

Chapter nine

Chapter 1 Authenticity Guarantee

Chapter II Chapter II Overseas Direct Supply

Chapter 3 Chapter 3 Local Return

Chapter 4 3. Platform Seller Points Management Rules

Chapter 1 Overview

Chapter II Chapter II Regulations on the Management of Seller's Violations

Section 1 Points System

Section 2 Description of Serious Violations

Section 3 General Violations Description

Section 4 Violation Handling

Fourth, the platform store naming specification

V. Regulations on the Management of Prohibited Products on the Platform

Chapter 1 Overview

Chapter II Prohibited Commodities

Chapter III Handling of Violations

6. Benchmark Rules for Platform Marketing Activities

7. Platform product release management rules

8. Platform Price Release Management Specification

Chapter 1 Pricing Standard

Chapter II Commodity Price Specifications

Chapter III Prohibition of Price Illegal Acts

Chapter IV Price Protection

Chapter V Price Monitoring and Handling

Nine, package packaging specifications

X. Platform commodity sampling inspection specifications

Chapter 1 General Provisions

Chapter II Quality Sampling Inspection

Section 1 Sampling Process

Chapter 3 Brand and Copyright Sampling

Section 1 Sampling Process

Section 2 Violation Handling and Re-examination

1. Platform Rules

Chapter 1 Overview

Scope of application of the rules: The platform rules (hereinafter referred to as "the Rules") are applicable to various tools and services for trade and exchange in the electronic market provided by the platform website (the website concerned is: http://.com) (hereinafter referred to as "the "Rules"). service”).

1.1 In order to protect the legitimate rights and interests of platform users and maintain the normal operation order of the platform, these rules are formulated in accordance with the "Platform Member Service Agreement", "Mall User Registration Agreement" and other service cooperation agreements.

1.2 Platform rules are clauses that add basic obligations to platform users or regulate users' exercise of basic rights.

1.3 The identification and processing of rules and behaviors are based on the facts identified by the platform from the perspective of ordinary people and the evidence provided by both parties, and are strictly enforced in accordance with relevant rules. Platform users are all equal in the applicable rules.

1.4 Users should abide by relevant national and regional laws, administrative regulations, departmental rules and other normative documents. For any suspected violation of national laws, administrative regulations, departmental rules and other normative documents, if these rules have been stipulated, these rules shall apply; if there are no provisions in these rules, the platform has the right to deal with them as appropriate. However, the platform's handling of users does not exempt users from their due legal responsibilities. 1.5 Any behavior of users on the platform should also abide by the various agreements entered into with the platform.

The platform has the right to revise any terms and conditions according to business needs and update them in the form of website announcements. Once the revised terms are published on the platform website, they will become effective. The final interpretation right belongs to the platform.

If you do not agree with the relevant revisions, please stop using the service immediately. If you choose to continue to use the service, it will be deemed that you have accepted the revised terms. When you have a dispute with the company, the latest terms shall prevail; the platform has the right to make adjustments to user behavior and applicable rules/agreements. Unilaterally identified and dealt with accordingly.

Chapter 2 Definitions

2.1 Platform: refers to the platform website whose domain name is .com;

2.2 User: refers to the users of the platform website services;

2.3 Member: refers to the user who signed the "Platform Member Service Agreement" with the platform or the "Platform Mall User Registration Agreement" and completed the registration process;

2.4 Buyers: refer to members who browse or purchase products on the platform website;

2.5 Seller: refers to the member who publishes the product on the platform, and the platform seller is also called "seller"; 2.6 Takes down: refers to the behavior of the buyer clicking on the platform and confirming the purchase;

2.7 Order: refers to a contract in which a buyer orders a single or multiple commodities from a single seller at the same time. The content of any commodity in the order constitutes an independent transaction;

2.8 Quantity of products released: refers to the total number of products sold by the seller on the platform and in the online warehouse;

2.9 Node: Refers to the seller's deduction of points in violation of regulations to a certain point, including 6 points, 12 points, 24 points, 36 points and 48 points;

2.10 Node processing: refers to the process of being executed for breach of contract when the seller’s violation points are accumulated to the node;

2.11 Market management measures: refers to the management measures taken by the platform for users who violate the rules of the platform in order to create a good shopping environment, such as warnings, search rights reduction, etc.;

2.12 Transaction: refers to the buyer who takes the product on the platform and successfully pays for it;

2.13 Off the shelf: refers to the transfer of the goods on sale to the online warehouse.

Chapter 3 Registration

Object of service use: When a user completes the registration process or actually uses the service in a manner permitted by other companies, he or she should be a person or any legal subject who has full capacity for civil rights and capacity for civil conduct. If you do not have the above-mentioned qualifications, please do not use the service, otherwise you will be responsible for all the consequences arising therefrom, and the company has the right to cancel the user's account and claim compensation. If the user registers as a member or seller on the platform website on behalf of a company or other legal entity, the user has the right to make the company or the legal entity bound by the terms of this agreement.

3.1 Platform website buyers: You understand and agree that after completing the corresponding activation and authorization process, you can directly log in to the platform website ( .com) through your platform account.

3.2 For platform website sellers, users must meet the following conditions before they have the right to apply to join the platform and become sellers:

3.2.1 The seller must meet the following conditions to have the right to use the service:

3.2.1.1 The seller meets the platform's investment promotion standards;

3.2.1.2 The seller and the products it sells meet the requirements of the platform;

3.2.1.3 The seller has effectively signed the "XXX" Platform Service Agreement and its related subsidiary agreements;

3.2.1.4 If the seller applies for the platform for the second time or above, the seller has no history of being removed by the platform due to serious violations within one year before the application;

3.2.1.5 The seller agrees to all the rules of the platform;

3.2.1.6 The Seller complies with any other reasonable conditions required by the Company as the case may be.

3.2.2 The seller shall guarantee the following:

3.2.2.1 All products are genuine;

3.2.2.2 The goods provided to buyers have designated return locations and regular return channels in mainland China. 3.2.3 If the seller has any of the following circumstances, the platform has the right to clear it:

3.2.3.1 Knowing that the goods sold are fake and inferior products are still sold on the platform;

3.2.3.2 Provide forged or altered seller qualifications or commodity information to the platform;

3.2.3.3 Violating the rules of the platform;

3.2.3.4 Accumulated deductions for serious violations reach 48 points;

3.2.3.5 Loss of subject qualification;

3.2.3.6 Other violations of platform requirements.

3.3 Account security: Users are responsible for keeping the platform account and platform website login name, nickname and password confidential, and all activities (including but not limited to information disclosure, information release, online clicks) that occur under the login name, nickname and password are required. Agree or submit various rules and agreements, renew agreements online or purchase services, etc.) to assume responsibility. Unless required by law or judicial ruling, and with the consent of the platform, your platform account and password may not be transferred, gifted or inherited in any way.

Chapter IV Operation

4.1 Sellers should release products in accordance with the procedures and requirements set by the platform system; the platform prohibits the release of products or information prohibited by national laws and regulations or the platform.

4.2 Sellers should abide by the platform's "service commitments", including but not limited to "genuine product guarantee", "overseas direct supply" and "local returns".

4.3 The naming of the seller's member name and store name shall comply with national laws and regulations and relevant rules of the open platform, and shall not contain relevant information that is illegal or suspected of infringing on the rights of others. For detailed rules, please refer to the "Platform Store Naming Specifications".

4.4 Members shall abide by the relevant laws and regulations on the entry and exit of commodities in the countries and regions involved in cross-border transactions, and perform relevant assistance and cooperation obligations.

4.5 Transaction: You agree to abide by the following transaction regulations on the platform website:

4.5.1 All platform website members should conduct transactions in accordance with the transaction process set by the platform website system; 4.5.2 If the buyer fails to pay within 12 hours after taking the photo, the transaction will be closed;

4.5.3 Buyers can apply for a refund from the time of payment. If the seller has not performed the relevant operations within 72 hours from the time the buyer applies for a refund, the review will be automatically passed, and the platform has the right to refund the buyer first;

4.5.4 From the time the seller confirms the delivery on the platform website, if the buyer has not confirmed the receipt within 30 days and has not applied for a refund, the platform will regard the buyer as having confirmed the receipt;

4.5.5 After the buyer applies for a refund, it will be handled according to the following circumstances:

4.5.5.1 If the seller refuses to refund, the buyer has the right to request the platform to intervene or confirm receipt. If the buyer does not operate within seven days after the seller refuses to refund, the refund process will be closed and the transaction will proceed normally;

4.5.5.2 If the seller agrees to refund or does not operate within 72 hours, and the return agreement is reached, it will be handled as follows:

4.5.5.2.1 If the buyer does not click return within seven days, the refund process will be closed and the transaction will proceed normally; 4.5.5.2.2 If the buyer clicks return within seven days and the seller confirms receipt, the refund will be made directly to the buyer Family;

4.5.5.2.3 If the buyer clicks return within 7 days, and returns by express within 15 days, if the seller does not confirm the receipt of the goods, it is deemed that the seller agrees to the platform to refund the buyer first.

4.5.6 Except for the after-sales policy of the platform and the seller's explicit announcement that it does not apply to the situation of seven-day unreasonable return, from the date the buyer receives the product

The buyer can apply for a return within 7 days from the date of receipt of the express delivery, and the seller should actively cooperate.

4.5.7 For the products and after-sales service inquiries forwarded by the platform before 16:00 every day, the seller shall reply to the handling comments before 18:00 on the same day; for the products and after-sales service inquiries forwarded by the platform after 16:00 every day, the seller shall reply on 12 of the next day. Reply to comments before clicking. If the seller fails to reply to the product consultation within the time specified above, the platform has the right to deal with it in accordance with the relevant rules of the platform; if the seller fails to reply to the after-sales service consultation within the time specified above, the seller shall provide the customer with after-sales service in accordance with the platform's handling advice, and the resulting loss or The cost will be borne by the seller.

4.5.8 Except for goods or services with a separately agreed delivery time, cross-border trade sellers need to ship within 72 hours after the buyer pays, and domestic general trade sellers ship within 48 hours after the buyer pays, if the order has a replacement / In the case of reissue, the seller must complete the delivery according to the aforementioned time limit; for custom, pre-sale and other special circumstances, the seller shall calculate the delivery time from the last day that the seller promises to deliver the goods.

4.5.9 The delivery limitation requirements and handling of specific events or specific periods are subject to platform announcements or notices, including but not limited to national statutory holidays, force majeure, etc.

4.6 Evaluation

4.6.1 Buyers and sellers have the right to evaluate each other within fifteen days after the order transaction is successful based on real transactions. Platform website evaluation includes "store rating" and "review content", and "review content" includes "text review" and "picture review".

4.6.2 The store rating is made by the buyer to the seller, including three items: baby matches the description, seller service, and cross-border logistics. Each store score is a dynamic indicator, which is the arithmetic average of all scores in the previous six consecutive months. If the buyer completes the store to the seller

If the score of the baby in the shop score matches the description, its credit score will be increased by 1 point.

4.6.3 Within 180 days (inclusive) from the successful transaction date, the buyer can add comments after making the seller's store rating, and the content of the additional comments cannot be modified. The seller can explain the content of the additional comment, and the additional comment does not affect the seller's store rating.

4.6.4 In order to ensure the fairness, objectivity and authenticity of the evaluation system, the platform will, based on limited technical means, resolutely take action against illegal transaction evaluations, inappropriate evaluations, malicious evaluations, etc. blow.

4.6.5 The platform will adjust the open logic of transaction evaluation according to the needs of platform operation.

4.6.6 The platform has the right to delete the evaluations generated by illegal transactions, including but not limited to the evaluations corresponding to orders involved in the release of prohibited information, false transactions and other violations stipulated in these rules.

4.6.7 The platform has the right to delete or block the foul language, advertising information, meaningless information and other information that violates public order and good morals contained in the comment content. At the same time, the platform will block the comment content generated by the reviewer for a period of time in the follow-up period depending on the severity of the circumstances; if the circumstances are serious, the comment content will be permanently blocked.

4.6.8 If the evaluator is found to have malicious evaluation behaviors such as giving negative comments, seeking additional property or other improper benefits, the platform may delete the illegal evaluation.

4.7 You agree and understand that the platform does not involve any legal relationship and legal disputes between buyers and sellers arising from transactions, and will not and cannot be involved in the transactions of all parties involved. You authorize and agree that all transaction disputes that occur on the platform website will be provided by the platform according to the "Platform Dispute Handling Specification" according to your application.

Chapter V Market Management

Section 1 Market Management Measures

5.1 In order to improve the shopping experience of consumers and maintain the normal operation order of the platform market, the platform adopts the following temporary market control measures for members and their business behaviors in accordance with the conditions stipulated in these rules:

5.1.1 Warning: refers to the platform's oral or written reminders and warnings to members for their misconduct;

5.1.2 Commodity off the shelf: refers to the transfer of the commodities sold by members to the online warehouse;

5.1.3 Single product search downgrade: refers to adjusting the ranking of products in the search results;

5.1.4 All-store product search downgrade: refers to adjusting the ranking of all products in the member store in the search results;

5.1.5 Single product search shielding: means that the product is not displayed in the search results;

5.1.6 Single-dimensional search for a single product is not displayed by default: it means that the product information is not displayed by default in the search results of a single dimension such as price, credit, sales, etc., but it can be displayed after consumers’ active selection;

5.1.7 Single-dimensional search of products in the whole store is not displayed by default: it means that all products in the member store are not displayed by default in the search results of a single dimension such as price, credit, sales, etc., but can be displayed after consumers actively choose;

5.1.8 Restricting participation in marketing activities: refers to restricting sellers from participating in marketing activities initiated by the platform;

5.1.9 Single commodity supervision: means that commodity information cannot be viewed through search, commodity links, etc. within a certain period of time;

5.1.10 Store supervision: means that the member stores and all product information in the store cannot be viewed through search, store or product links within a certain period of time;

5.1 .11 Payment of liquidated damages: refers to the payment of a certain amount of liquidated damages by the seller to the buyer and/or the platform according to the agreement or these rules.

5.1.12 Closing the store: refers to deleting the merchant's store, removing all the products for sale in the store, prohibiting the release of products, and prohibiting the creation of stores;

Section 2 Market Management Situation

5.2 Sellers should actively improve their own business conditions and provide consumers with high-quality goods and services. For sellers who meet the conditions of good product quality and high service quality, the platform will give appropriate measures of encouragement or support. For sellers whose service quality is not up to standard, the platform will take temporary market control measures against sellers in accordance with the circumstances stipulated in these rules.

5.3 Members should conduct transactions in accordance with the requirements of the platform's transaction process, and sellers should reasonably protect the rights and interests of buyers.

5.4 In the event of a member's behavior that endangers the transaction security or platform account security, the platform will take coercive measures, close stores, store supervision, restrict the release of goods or information, restrict website logins, extend transaction timeouts, and restrict buyer behavior according to the degree of danger of their behavior. , store-wide product shielding, store-wide product search rights reduction and other transaction security protection measures to temporarily control the market, if the circumstances are serious, the platform has the right to take violations in accordance with the platform rules and require the seller to bear the responsibility for breach of contract.

5.5 Sellers should strictly abide by the relevant rules such as the "Platform Product Release Specifications". If the seller violates the provisions on the release of goods or information in the aforementioned rules, the platform will take down or delete the illegal goods or information.

5.6 The platform has the right to temporarily remove the relevant product information published by members online for a certain offline brand, category or batch of products that have been exposed by the news media or notified by the quality supervision department of the relevant country or region that are of substandard quality. delete.

5.7 When platform sellers and commodities participate in the activities and presentations of the platform market, they should also follow the market management regulations of other markets.

5.8 The seller shall pay or make up the security deposit according to the agreement or rules. If the balance of the deposit is insufficient, and it is not paid or made up within 15 days after being urged by the platform, the store will be supervised until it is paid in full.

5.9 Sellers shall provide relevant qualifications to the platform in accordance with the following provisions,

(1) Actively provide valid qualifications before the seller's qualifications expire.

(2) Provide qualified qualifications within 15 days from the date of receipt of the notice of unqualified seller qualifications.

If the qualification is not provided in accordance with the above regulations, the platform will supervise the store until the qualified qualification is provided. If the circumstances are serious, the platform has the right to deal with it accordingly.

Chapter VI Violations and Handling of Violations

Section 1 Violation Measures

6.1.1 In order to protect the legitimate rights and interests of consumers, operators or the platform, the platform will take the following measures to deal with the violations of the members in accordance with the conditions stipulated in these rules during the period of member violations:

6.1.1.1 Restricting participation in marketing activities: refers to restricting sellers from participating in marketing activities officially initiated by the platform;

6.1.1.2 Store shielding: refers to shielding information such as member stores and products in search, navigation, marketing and other services;

6.1.1.3 Restricted product release: refers to the prohibition of platform members from releasing new products;

6.1.1.4 Restricted delivery: refers to the prohibition of platform members to operate transactions in the state of "buyer has paid, waiting for seller to deliver";

6.1.1.5 Restricting website login: refers to prohibiting platform members from logging in to the platform webpage;

6.1.1.6 Closing the store: refers to deleting the store of the platform members, removing all the products for sale in the store, prohibiting the release of products, and prohibiting the creation of stores;

6.1.1.7 Publicity warning: refers to the publicity of the processing being performed on the platform member's store page and product page;

6.1.1.8 Payment of liquidated damages: means that the seller pays a certain amount of liquidated damages to the buyer and/or the platform according to the agreement or the rules.

6.1.1.9 Seize account: means to permanently prohibit members from using illegal accounts to log in to the platform;

6.1.1.10 Restricting buyer behavior: refers to prohibiting platform members from purchasing goods on the platform and platform; Section 2 Violations

6.2.1 Violations are divided into serious violations and general violations according to their severity, and points will be deducted, accumulated and executed separately.

6.2.1.1 Serious violations refer to acts that seriously disrupt the operating order of the platform and are suspected of violating national laws and regulations. For the description of the seller's serious violations, please refer to the description of the serious violations in the "Platform Seller Points Management Rules".

6.2.1.2 General violations refer to violations other than serious violations. For the description of general violations of sellers, please refer to the description of general violations of the "Platform Seller Points Management Rules".

According to the scope of application, violations are divided into general violations and other market violations with special instructions, and special market violations also follow the division of serious violations and general violations as prescribed in the preceding paragraph. Section 3 Violation Handling

6.3.1 If the seller violates the rules, the violation shall be corrected, and a certain score shall be deducted and announced for three days. Deductions for violations will be cleared at 24:00 on December 31st of each year.

6.3.2 Sellers who have been dealt with by nodes can return to their normal state only after all their violations have been corrected, the period of violation treatment has expired, and the execution of violation treatment measures has been completed.

6.3.3 For the member's first or unintentional violation, the platform will correct and educate the member according to the situation, and require the member to conduct self-inspection and self-inspection.

6.3.4 Members can file an application for a violation appeal within 3 days from the time when the violation is dealt with (excluding the platform review time), unless the platform has other special regulations.

6.3.5 Correction and handling of seller's violations, including but not limited to:

6.3.5.1 For the sale of counterfeit goods, the platform has the right to delete the counterfeit goods and information published by the seller.

6.3.5.2 In case of counterfeit material components, the platform has the right to delete the products and information of counterfeit material components released by the seller.

6.3.5.3 If the prohibited information is published, the platform has the right to delete the prohibited goods and information published by the seller and the resulting transaction evaluation.

6.3.5.4 If the non-agreed goods are released, the platform has the right to delete the non-agreed goods and information released by the seller.

6.3.5.5 If the market order is disturbed, the platform has the right to impose corresponding violations against the seller, including but not limited to deduction of points, requiring sellers to pay liquidated damages, restricting product release, removing products from shelves, and restricting sellers' promotion.

6.3.5.6 If someone else’s account is stolen, the platform has the right to take back the stolen account, and the original owner can appeal to the platform to get the account back.

6.3.5.7 In case of defrauding other people's property, the platform has the right to delete the commodities or/and information used to defraud others' property and the resulting transaction evaluation.

6.3.5.8 If the information of others is disclosed, the platform will delete the information of the private information of others disclosed by the seller.

6.3.5.9 If the seller's qualifications are incomplete or the qualifications are false, the platform has the right to impose corresponding violations against the seller, including but not limited to deduction of points, requiring sellers to pay liquidated damages, restricting product release, removing products from shelves, and restricting sellers' promotion.

6.3.5.10 The platform has the right not to provide or accept any goods or services provided by it if it seeks improper profit.

6.3.5.11 In the case of false transactions, the platform will delete the sales and product reviews generated by the false transactions, and has the right to punish the seller accordingly, including but not limited to deduction of points, requiring sellers to pay liquidated damages, restricting product release, and removing products from shelves , Limit seller promotion.

6.3.5.12 For malicious harassment, the platform has the right to impose corresponding violations against the seller, including but not limited to deduction of points, requiring sellers to pay liquidated damages, restricting product release, removing products from shelves, and restricting sellers' promotion.

6.3.5.13 If the platform does not cooperate with the complaint handling, the platform has the right to impose corresponding violations against the seller, including but not limited to deduction of points, requiring sellers to pay liquidated damages, restricting product release, removing products, and restricting sellers' promotion.

6.3.5.14 Promote third-party platforms other than the platform, divert traffic to third-party platforms or offline transactions, the platform has the right to impose relevant penalties on sellers.

Violations should be dealt with, including but not limited to deduction of points, requiring sellers to pay liquidated damages, restricting product release, removing products from shelves, and restricting seller promotion.

6.3.5.15 For price gouging, the platform has the right to punish the seller accordingly, including but not limited to deduction of points, requiring sellers to pay liquidated damages, restricting product release, removing products from shelves, and restricting seller promotion.

6.3.5.16 If the delivery is delayed, if the buyer complains that the seller did not deliver the goods on time, and the platform determines that the seller is responsible, the seller must pay the buyer a certain amount of liquidated damages. The specific rules are subject to the delayed delivery management rules. 6.3.5.17 If the description is different, the platform will delete the products and information that do not match the description.

6.3.5.18 In case of breach of commitment, the seller must perform the obligation of truthful description or the payment, return, replacement and maintenance services stipulated by the consumer protection service as agreed; or the seller must provide the buyer/or the platform with an invoice based on the actual transaction price.

6.3.5.19 In case of spamming information, the platform will delete the products or/and information spammed by the seller; at the same time, the platform has the right to impose corresponding violations against the seller, including but not limited to deduction of points and suspension of business for rectification.

6.3.5.20 If the delivery is negligent, the platform will correct the seller's negligence in delivery, and the platform has the right to impose corresponding violations against the seller, including but not limited to deduction of points and payment of liquidated damages.

6.3.5.21 If the third-party logistics is negligent, the platform has the right to punish the seller accordingly, including but not limited to deduction of points and payment of liquidated damages.

6.3.5.22 If the 24-hour after-sales response fails to meet the standard, the platform has the right to impose corresponding violations against the seller, including but not limited to deduction of points and business suspension for rectification.

6.3.5.23 In case of improper registration, the platform has the right to seal up accounts registered in large quantities using software and programs, and close orders caused by abuse of rights. At the same time, the platform has the right to impose a penalty on the seller.

6.3.5.24 If the rights of others are improperly used, the platform will delete the infringing goods or/and information; at the same time, the platform has the right to impose corresponding violations against the seller, including but not limited to deduction of points and suspension of business for rectification.

6.3.5.25 If the buyer's ID information is not collected in the specified way, the platform has the right to impose a penalty on the seller.

6.3.5.26 If the price is inflated, the platform has the right to remove the relevant products or/and information; at the same time, the platform has the right to impose a penalty on the seller.

6.3.5.27 Other violations determined by the platform.

Section 4 Enforcement of Violations

6.4.1 Violations of sellers are found through complaints from platform sellers, rights holders, and consumers or through platform inspections.

6.4.2 The platform's violations against sellers will be implemented in accordance with the "Platform Seller Points Management Rules".

6.4.3 Complaints about violations, except for spamming information, false transactions, improper registration, publishing prohibited information, selling counterfeit goods, counterfeiting materials and ingredients, improper use of others’ rights, misappropriation of other people’s accounts, leaking other people’s information, and publishing non-agreed goods can be

Complaints submitted at any time must be submitted within the following time limit; if the complaint is not submitted within the time limit, it will not be accepted:

6.4.3.1 The complaint time for breach of commitment is within fifteen days after the transaction is closed;

6.4.3.2 Complaints about inconsistency with the description and defrauding other people's property shall be within 15 days after the transaction is successful.

6.4.4 For the violations of delayed delivery, false delivery, breach of promise and malicious evaluation, the respondent must submit evidence within two days from the date of the complaint. If the evidence is not submitted within the time limit, the platform has the right to judge and deal with it according to the situation at the time. Judgment and handling of the remaining violations will be carried out by the platform immediately after receiving the complaint.

6.4.5 The platform will not accept any promises or explanations made by the seller that are contrary to these rules. The handling of violations will not be suspended or revoked except in cases where the evidence is erroneous or the judgment is wrong.

Chapter VII Other Provisions

7.1 The "days" in these rules refer to consecutive natural days unless otherwise specified.

7.2 The platform can adjust these rules at any time according to the operation situation and announce it to sellers in the form of announcements. The adjusted rules will take effect as soon as they are published.

By-laws

2. Overseas Commodities and Service Commitments

The platform sellers promise that all overseas products they sell are "overseas genuine products guarantee", creating a convenient cross-border shopping experience for you, and easily sweeping the global fashion boutiques without leaving your home, making you worry-free and more assured!

Chapter 1 Authenticity Guarantee

The seller on the platform promises that the overseas products sold are genuine overseas products, and promises to provide "authentic guarantee" service. 1. What is the "Authentic Guarantee" service?

When shopping on the platform, if it is legally determined that the product purchased by the buyer is fake or non-original, the buyer has the right to initiate a complaint against the seller within 90 days after the transaction is successful, and apply for "authentic guarantee" compensation. The amount of the product is limited to the "refund one compensation + four buyer's postage" of the actual price of the goods paid by the buyer, unless there are special provisions in national laws. 2. Conditions for buyers to apply for "authentic guarantee" compensation

1. The seller to whom the buyer applies for compensation is the platform seller;

2. The buyer's application for "Authentic Guarantee" should be submitted within 30 days after the transaction is successful; 3. The buyer's application for payment conforms to the relevant laws and regulations and platform rules in form.

4. Buyers can provide legal and valid relevant counterfeit goods certificates (including but not limited to: counterfeit goods identification certificates issued by the brand owner; counterfeit goods judgment certificates issued by relevant judicial and law enforcement agencies;) 3. "Authentic guarantee" compensation application process

1. On the premise that the above application conditions are met, the buyer can initiate a "genuine guarantee" payment application to the platform on the "application for after-sales" page and provide relevant valid certificates.

2. After receiving the buyer's "authentic guarantee" payment application, the platform has the right to require both parties to provide necessary certificates for confirmation and judgment according to the actual situation;

3. When the platform determines that the buyer's "authentic guarantee" payment application is established according to the relevant rules, the seller needs to deduct the corresponding amount and return it to the buyer.

Chapter II Overseas Direct Supply

① It means that the overseas products sold by the platform sellers are all high-quality overseas purchased products. After consumers place an order, the products are sent from countries or regions other than the mainland through international logistics or from the China Free Trade Zone, and there are logistics companies that provide goods from the seller. Complete logistics status information between the destination and the consumer's destination. (For sales to countries and regions other than mainland China, the specific delivery method is not mandatory, and the logistics information needs to be traceable.)

②Sellers participate in the platform’s import spot traceability plan, and through general trade customs clearance and customs clearance, each product has traceable source code and can be traced back to the country of origin, logistics departure country, import port, customs declaration/inspection declaration number, importer and other information to ensure that Overseas origin or overseas original packaging. After the consumer places the order, the seller can send it from the mainland through domestic logistics.

Chapter 3 Local Return

Overseas sellers all promise to provide consumers with local return services. Consumers and sellers can return goods to a designated place after negotiation. That is, sellers selling products to mainland China must provide designated return locations in mainland China; sellers selling products to Hong Kong need to provide Designated return locations in Hong Kong; sellers selling products to Taiwan are required to provide designated return locations in Taiwan. To ensure that after-sales service for consumers is guaranteed, enjoy Hassle-free shopping experience.

3. Platform seller points management rules

Chapter 1 Overview

In order to promote a new business civilization of openness, transparency, sharing and responsibility, protect the legitimate rights and interests of platform buyers, maintain the normal operation order of the platform, and realize the standardized operation of sellers' stores, in accordance with relevant national laws and regulations, as well as the "Platform Service Agreement", "Platform These rules are formulated by relevant agreements and rules such as the General Rules for the Management of Overseas Buyers and Resident Sellers.

Unless otherwise stated or defined in these rules, the terms involved in these rules are subject to the definitions stipulated in the "Platform Service Agreement" and "General Rules for the Management of Sellers on the Platform".

Chapter III Regulations on Management of Seller's Violations

Section 1 Points System

The platform adopts the supervision rules of the violation point deduction system. If the seller commits violations, a certain number of points will be deducted. When the deduction points are accumulated to the corresponding node, the platform will implement corresponding violation measures in accordance with these rules. If there is any disagreement between these rules and the "General Rules for the Management of Platform Sellers", these rules shall prevail.

According to the severity, it is divided into two categories: serious violations and general violations. The two categories of points are deducted, accumulated separately, and punished separately.

1. Each violation corresponds to a point deduction. Calculation method: "General violation" is divided into 12 points for one violation processing node, and the violation processing starts after each cumulative deduction of 12 points; "Serious violation" is divided into 12 points, 24 points, 36 points, and 48 points for corresponding violations. deal with.

2. The platform opens appeal channels in a targeted manner according to different types of violations or violations. For violations, sellers can submit an application for a violation appeal within 7 days from the time the violation is handled (excluding the platform review time) (see the penalty notice for the specific appeal time and appeal channel). The platform evaluates the content of the seller's complaint and the information provided. The time limit for handling complaints is 5 working days after receiving the seller's complaint materials.

Section 2 Description of Serious Violations

Serious violations refer to acts that seriously disrupt the operating order of the platform or are suspected of violating relevant national and regional laws and regulations. flat

Taiwan will take the following violations for serious violations of sellers:

1. For sellers selling counterfeit goods, 48 points will be deducted each time. For those who sell counterfeit goods, the platform will delete the counterfeit goods or information posted by the sellers. At the same time, in order to prevent adverse effects on the public and protect the rights and interests of consumers, the platform will take market control measures for sellers who are suspected of violating this situation, depending on the severity of the situation (including but not limited to removing the entire store’s products, permanently restricting the authority to release products, clearing return to the seller, etc.).

2. Counterfeit material and ingredients: It means that the seller's description of all the materials or ingredients of the product is completely inconsistent with the product received by the buyer. If the seller fakes the material ingredients for the first time, 6 points will be deducted; if the seller fakes the material ingredients again and again, 12 points will be deducted each time. For sellers of specific categories that counterfeit material ingredients, whether it is the first time or not, 12 points will be deducted each time (including but not limited to jewelry/diamonds/emeralds/gold, etc.). For counterfeit material components, the platform Haigou will delete the products with counterfeit material components released by the seller.

3. Publishing prohibited information means that the seller publishes products that are prohibited from being sold or information that is prohibited from publishing according to laws and regulations or platform management requirements.

4. Publishing non-agreed products: refers to sellers who publish or sell products of brands that are not licensed by the platform through the platform. 12 points will be deducted each time, and the platform will delete the non-agreed products or information published by the seller.

5. Disturbing the market order refers to the behavior of deliberately evading various rules or market control measures of the platform in any way, or obtaining and using the official resources of the platform in an improper way. Disrupting the market order will be deducted 24 points each time; if the circumstances are serious, 48 points will be deducted each time.

6. Misappropriation of another person's account refers to the misappropriation of another person's platform account or payment account, suspected of infringing upon the property rights of others. If the seller steals someone else's account, 48 points will be deducted each time;

7. Defrauding other people's property refers to the act of illegally obtaining other people's property for the purpose of illegal profit and suspected of infringing the property rights of others. If the seller defrauds other people's property, 48 points will be deducted each time.

8. Disclosing other people's information refers to the behavior of publishing or transmitting other people's private information without permission, which is suspected of violating the privacy rights of others. If the seller discloses other people's information, 24 points will be deducted each time.

9. Incomplete qualifications or false qualifications of sellers means that sellers fail to provide complete qualifications that meet the platform specifications or provide false qualifications. Including but not limited to the seller's legal person ID information, industry and commerce, tax certificate, authorization certificate, trademark certificate and other qualifications are incomplete or fraudulent; if the seller's qualification is incomplete, 24 points will be deducted each time, and the business will be suspended for 14 days for rectification. , be cleared; the seller's qualifications are fraudulent, and 48 points will be deducted each time;

10. Improper profit-seeking refers to the behavior that the seller uses improper means to seek benefits, including:

(1) Providing property, consumption, hospitality or business opportunities to platform staff and/or their affiliates; (2) Seeking illegitimate benefits through other means.

1. If the seller seeks profits illegally, regardless of whether the seller obtains the benefit or not, 48 points will be deducted each time, and the platform will never provide or accept the seller's

any product or service offered.

2. If the seller who commits illegal profit-seeking behaviors has truthfully reported and/or actively reported the situation, the platform will give lenient or reduced measures as appropriate.

3. The platform will restrict the seller from participating in the platform's marketing activities from the date of the investigation on the seller for unfair profit until the end of the investigation.

11. False trading refers to the act of increasing the sales volume of the seller's goods by improper means and impairing the rights and interests of the buyer. 6 points will be deducted each time; including but not limited to:

1. Increase the sales volume of products by improper means; 2. Increase the praise of products by improper means;

The platform will delete the sales and product reviews generated by false transactions, and give 30-day downgrades to individual product searches for products suspected of false sales and reviews, and give sellers 7 to 90 days of downgrades to search for products in the entire store for the seriousness of the seller's suspected false transaction. For sellers who maliciously swipe orders, they need to pay liquidated damages ranging from 1,000-10,000 yuan; for sellers who have repeatedly committed false transactions, they will be suspended for rectification; if the circumstances are serious, they will be cleared.

12. Malicious harassment refers to the seller's behavior of harassing others and jeopardizing the legitimate rights and interests of others. For malicious harassment, 12 points will be deducted each time.

13. Non-cooperation in complaint handling refers to the behavior that the vouchers provided by the seller in the process of dealing with transaction disputes are verified as false vouchers by the platform, or the behavior of not cooperating with the provision of vouchers. 6 points will be deducted each time; 24 points will be deducted each time if the circumstances are serious and bad; 1. The seller fails to provide a processing certificate or refuses to provide it within the time limit for handling complaints stipulated by the platform.

2. The certificate provided by the seller in the process of handling the transaction dispute is determined to be a false certificate after verification by the platform. Vouchers include but are not limited to: chat records; vouchers issued by courier companies; transaction-related screenshots and other vouchers.

14. Propaganda on third-party platforms other than the platform, diverting traffic to third-party platforms or offline transactions refers to the behavior of sellers to guide buyers to conduct transactions on other platforms other than .com or offline, and deduct 2 to 12 according to the severity of the circumstances. points; including but not limited to:

1. The seller guides the buyer to conduct transactions on other platforms other than the platform or offline through online customer service, telephone calls, text messages, etc.; introduce;

3. There is third-party information other than the platform and brand logo on the seller's shipping packaging or on the accompanying promotional cards; 15. Price fraud means that the seller uses false or misleading pricing forms or prices means to deceive or induce consumers or other operators to conduct transactions with them. If the seller damages the buyer's customer experience due to price gouging, 12 points will be deducted each time, and if the circumstances are serious, 48 points will be deducted each time.

16. Selling non-overseas direct-supply goods: If the seller sells non-overseas direct-supply goods (interpretation of overseas direct supply), 48 points will be deducted each time, and the platform will supervise the store according to the severity of the situation.

17. The seller should provide real, legal and valid appeals, qualification certificates, etc. as required by the platform. If the seller provides false certificates, it will be regarded as a serious violation and 48 points will be deducted each time.

Section 3 General Violations Description

General violations refer to violations other than serious violations.

1. Delayed delivery means that, except for special commodities, cross-border trade sellers do not actually deliver the goods within 72 hours after the buyer pays, domestic general trade sellers do not actually deliver within 48 hours after the buyer pays, or other In special circumstances, the seller does not actually deliver the goods within the agreed time, or the seller does not actually deliver the goods but marks the delivery in the seller's backstage, etc., which hinders the buyer's purchase rights and fails to fulfill the delivery obligation as stipulated in the contract. . The seller's delivery status is subject to the platform's after-sales order query records. Specifically including but not limited to:

1. The seller has mislabeled events (such as price, quantity and specification, etc.), resulting in failure to perform the delivery in accordance with the contract; 2. The seller has not actually marked the delivery within 24 hours.

3. The seller uploads an expired or wrong waybill number;

4. The information of the logistics company shows that the receipt has been signed but the buyer has not actually received the goods; Note: For details, see Delayed Delivery Management

2. Difference in description means that the seller fails to disclose the defective information and affects the normal use of the product by the buyer, or the description of the product by the seller is significantly different from the product received by the buyer and affects the normal use of the product by the buyer, or the seller has no opinion on the material and composition of the product. The description is incomplete and there are major omissions, except for those that constitute false publicity.

If the seller describes the difference, 6-12 points will be deducted each time, and the product information will be deleted; if the situation is serious, the business will be suspended for 3-30 days for rectification; if the rectification still fails to effectively improve, it will be cleared.

3. Breach of commitment means that the seller fails to provide the buyer with the following services as promised, including but not limited to the following services that impair the rights and interests of the buyer and/or fail to perform the following obligations to the platform as promised.

(1) If the seller violates any of the following commitments, 6 points will be deducted each time; if the seller has a bad attitude and the circumstances are serious, 12 points will be deducted;

1. Violation of participation in official activities: sellers who join the official activities of the platform fail to fulfill the requirements of the activities (except the delivery time);

2. Refusal of refund and return guarantee in violation of regulations: The platform determines that the seller should indeed bear the responsibility for after-sales guarantees such as returns and refunds, but the seller refuses to undertake it;

3. The seller requires the buyer to return the product to a country or region other than mainland China (excluding Hong Kong, Macao and Taiwan);

4. Refusal to provide invoices: The seller refuses to provide or refuses to provide true and valid invoices as promised (except for specific commodities and cross-border trade commodities).

(2) If the seller refuses or delays fulfilling the promise for the paid order or the corresponding goods or services under special circumstances, which infringes upon the purchase rights of consumers, 4 points will be deducted each time, and 6 points will be deducted if the seller's attitude is bad and the circumstances are serious.

(3) Rejection or delay in fulfilling the recall responsibility: The seller fails to refuse or reject the product as agreed upon by the seller due to defects in the goods or services provided by the seller that endanger the personal and property safety, or the platform’s reputation is endangered due to major safety issues involved, or the seller has entered judicial proceedings or is recalled by the platform’s decision. Delay the performance of the recall responsibility; 24 points will be deducted for each serious violation, and the circumstances will be cleared, and an additional 20,000 yuan liquidated damages will be added.

4. Spamming information: refers to the seller's failure to publish goods or information in accordance with these rules and other management content (including but not limited to rules, norms, category management standards, industry standards, etc.) ,including but not limited to:

1. If any of the following products or information is published on the product category, store decoration area or platform portal page, the information will be deleted; if any of the above is suspected of violating any of the above, each product or information will be deducted 1 point (but The cumulative deduction within three days shall not exceed 7 points); if it is published on other pages such as the store decoration area, 4 points will be deducted each time;

1) Publish non-actual transaction information such as mood stories, store introductions, and platform customer links;

2) Publish non-platform shopping links, physical store information, bank account numbers, personal platform accounts and other information, except in special circumstances;

3) Sending repeated or unsolicited advertising messages such as platform seller store messages, product or service messages;

4) The title of the product, the details of the product, the name, LOGO and other information of the shopping guide, group purchase, and promotional websites used in the store.

2. Repeat information:

1) If two or more items of the same item are sold in the store at the same time, 1 point will be deducted for each item or information (but the accumulated points will not exceed 7 points within three days), one item will be kept, and the other items of the same item will be deleted;

2) If you open more than two stores and sell the same products, 6 points will be deducted each time, the brand authorization of one store will be retained, the brand authorization of other stores will be cancelled, and the products of this brand will be deleted.

3. To avoid information, if the following goods or information are released, the goods or information will be deleted:

1) If the product is released in an unconventional quantity unit, 1 point will be deducted each time;

2) 1 point will be deducted each time if the product is released deliberately evading the platform product SKU setting rules;

3) By editing key attributes such as product category, brand, model, etc. to make it another product, 1 point will be deducted each time. For products suspected of violating the provisions of items 1), 2), and 3), a single product platform will be given the right to search and downgrade until the third day after the product rectification is completed. At the same time, the platform will take measures such as store supervision and restricting the release of products depending on the severity of the situation.

4. Incorrect description of information. If any of the following incorrectly described goods or information is released, the goods or information shall be deleted and listed in the category of goods.

If the page is published, except for item 6), 1 point will be deducted for each item (but the cumulative deduction within three days does not exceed 7 points); if the product specified in item (6) is published, 1 point will be deducted for the first and second time 6 points will be deducted each time for the third and fourth time, and 12 points will be deducted each time for the fifth time and above; if it is published on other pages such as the store decoration area, 4 points will be deducted each time:

1) The title and main image are missing from the product information, or the special category product lacks the physical image of the product itself;

2) There is an obvious mismatch between the product title, picture, price, logistics method, postage and after-sales service and other product elements;

3) The information such as the title of the product is false or irrelevant to the product;

4) Use false positive ratings, store ratings, platform store types, or use logos that do not match the actual store information;

5) The product does not match the published category or attribute;

6) The product does not conform to the published category or attribute and causes serious consequences.

For products that violate the provisions of Items 2), 3), 5), and 6) in Item 5, the platform also grants a single commodity platform the right to search and downgrade until the third day after the rectification of the product is completed.

5. Spam other information:

1) Except for the products of special categories and special circumstances on the platform, if the seller for any reason indicates that the delivery cannot be completed within 120 hours before the buyer pays and the product information shows that there is sufficient inventory, 1 point will be deducted each time. , and remove the product.

2) If any of the following information is released, the information will be deleted: 1 point will be deducted for each item published on the commodity page (but the cumulative deduction within three days does not exceed 7 points); if it is published on other pages such as the store decoration area, each item will be deducted. 4 points deduction:

i. Apply for exclusive rights on behalf of others, including applying for platform store decoration market designers, etc.;

ii. The platform has an instant account payment interface free of contract.

3) If the seller publishes other products or information that violates public order and good customs or other platform rules, the platform may temporarily remove or delete the product or information.

5. Negligence of delivery: The seller fails to deliver the order according to the transaction details of the order, such as omission, wrong delivery, etc., which hinders the buyer's purchase rights, and compensates the customer according to the standard of 10-20 yuan, and deducts 1 point per order. And correct the seller's negligence in delivery, if the circumstances are serious, the seller needs to pay an additional 100 yuan/time liquidated damages.

6. Negligence of third-party logistics: In order to create a good shopping experience, the platform requires the seller's logistics or logistics partners to jointly protect the rights and interests of buyers. In the case of damaged or dirty logistics, if the buyer does not receive the goods within 15 days after the seller marks the delivery in the backstage, the customer will be compensated according to the standard of 10-20 yuan, and 1 point/order will be deducted; if the circumstances are serious It will be closed for 3-30 days for rectification.

7. 24-hour after-sales response is not up to standard: In order to create a good shopping experience, the platform requires sellers to respond to buyers’ online cancellation of orders or online returns or exchanges within 24 hours. If the indicator is low within 1 natural week of sellers 95%, 2 points will be deducted each time; if the circumstances are serious, it will be suspended for 3-30 days for rectification, and if the rectification still fails to effectively improve, it will be lifted

partnership.

8. Improper registration: refers to the sellers registering platform accounts in large quantities through software, programs, etc.; or through the registered platform accounts, abusing their rights to damage the legitimate rights and interests of others and obstruct the order of platform operations. In case of improper registration, the platform will seal up accounts registered in large quantities using software and programs, and close orders caused by abuse of rights, with 12 points deducted each time.

9. Improper use of the rights of others refers to any of the following behaviors by the seller:

(1) The seller improperly uses other people's trademark rights, copyrights and other rights in the released product information or used product names;

(2) The seller is suspected of improperly using other people's trademark rights, copyrights, patent rights and other rights when selling goods;

(3) The commodity information released by the seller or other information used by the seller causes consumers to be confused, misunderstood or cause unfair competition. If the rights of others are improperly used, the platform will delete the goods or information published by the sellers that improperly use the rights of others, 2 points will be deducted for the first time, 4 points will be deducted for the second time, and 6 points will be deducted for the third time. Closed for 3-30 days for rectification.

X. Failure to collect the buyer's ID card information in the specified way: It means that the seller fails to collect the buyer's ID card information in a standardized and reasonable manner in accordance with the relevant laws and regulations and the requirements of the platform. If it is not collected in the specified way, 2 points will be deducted each time.

11. Malicious harassment: refers to the behavior of the seller to harass others and impede the legitimate rights and interests of others. For malicious harassment, 12 points will be deducted each time.

12. Failure to disclose or update the business license/business entity identity information: refers to the behavior of failing to disclose or timely update its business license/business entity identity information within the period specified by the platform. If the business license/business entity identity information is not disclosed or updated, or the business license/business entity identity information is not updated within 30 days from the date when the change of the business license/business entity identity information is completed, 12 points will be deducted each time, and the seller must disclose or update its business license. /Operating subject identity information.

13. Inflated price: refers to the behavior that the price of the same type of goods operated by the seller is higher than that of other platforms. If the price is inflated, depending on the severity of the situation, 2 to 12 points will be deducted each time:

(1) The price of the product is less than or equal to 500 yuan

1. If the false high rate is less than or equal to 2% and the number of illegal SKUs is less than 5, a warning will be issued and the seller will be required to rectify; if the number of illegal SKUs is greater than or equal to 5, 2 points will be deducted each time;

2. If the false high rate is greater than 2% and the number of illegal SKUs is less than 5, 6 points will be deducted each time; if the number of illegal SKUs is greater than or equal to 5, 12 points will be deducted each time, and the illegal products will be deleted at the same time. (2) The price of the product is more than 500 yuan

1. If the false high rate is less than 2% and the number of illegal SKUs is less than 5, 2 points will be deducted each time; if the number of illegal SKUs is greater than or equal to 5, 4 points will be deducted each time;

2. If the false high rate is greater than or equal to 2% and less than 5%, and the number of illegal SKUs is less than 5, 4 points will be deducted each time;

If it is greater than or equal to 5, 8 points will be deducted each time;

3. If the false high rate is greater than or equal to 5% and the number of illegal SKUs is less than 5, 8 points will be deducted each time; if the number of illegal SKUs is greater than or equal to 5, 12 points will be deducted each time, and the illegal products will be deleted at the same time.

(The false high rate is the ratio that the price of the same type of product is higher than the lowest price of the product on other platforms. The calculation formula is: the same type of product (platform price - the lowest price of other platforms) / the lowest price of other platforms × 100%.)

Section 4 Violation Handling

Illegal deductions:

Violation Type

Deduction node

Corresponding punishment

12 points

Restrictions on listing products, removing products from the whole store, restricting seller promotion and publicity warnings for 7 days

24 points

14 days to restrict the release of products, remove products from the whole store, restrict seller promotion and publicity warnings

serious violation

36 points Restrictions on the release of products, removal of products from the whole store, restrictions on seller promotion and public warnings for 30 days

Remove the whole store's products, permanently limit the permission of product release, freeze the payment, clear the store, and confiscate the store

48 points

Shop all margins

Remove the whole store's products, permanently restrict the permission of product release, freeze the payment, clear the store, and confiscate the store

sell counterfeit goods

Pay a deposit and pay 20 times or 200,000 U.S. dollars of the sales of the products involved on the platform

(The higher of the two shall prevail) to pay liquidated damages to the platform

12 points for general violations, 12 points for each deduction, the entire store will be removed from the shelves and sellers will be restricted from promoting for 7 days

1. The platform is an independent point management system. If the seller violates the rules, the violation should be corrected, and a certain amount of points will be deducted, and the corresponding liquidated damages will be borne. In addition to selling fakes and returning sellers, the deductions for violations this year will be cleared at 24:00 on December 31.

2. Violations are classified into serious violations and general violations according to their severity. Points will be deducted, accumulated, and executed separately for the two, but only one case will be dealt with, and no repeated treatment will be involved.

3. If the seller deducts a large amount of points due to a single violation, causing the accumulated deduction to meet the processing conditions of multiple nodes, or if the same type of node processing must be performed during the processing period, only the node with the highest weight will be processed.

4. The deduction of points and payment by the delayed delivery department is subject to the management of delayed delivery.

Fourth, the platform store naming specification

When applying for information such as store name and sub-domain name, sellers shall abide by national laws and regulations and relevant platform rules, and shall not contain relevant information such as illegal or suspected violation of the rights of others. The naming of the member name and store name of the seller member should strictly comply with the "Platform Store Naming Specifications". The platform store ID and domain name are generated according to the category of the seller's product, brand attributes and other factors. In case of special circumstances such as the store name has been occupied, the platform has the right to make appropriate adjustments.

Reminder: Once the platform store ID and domain name are generated, they cannot be modified. Please understand. Platform store naming convention:

Store Type Brand Flagship Store Specialty Store

naming convention

Brand name + overseas flagship store

Brand name + company name/or related name + overseas specialty store

Domain Name Rules

Brand English name (or brand Chinese name in Pinyin) Brand English name (or brand Chinese name in Pinyin) + full spelling or initials of company name/or related name

franchise store

Company name/or related name + overseas franchise store

The full spelling or initials of the company name/or associated name + the full spelling or initials of the category name

V. Regulations on the Management of Prohibited Products on the Platform

Chapter 1 Overview

1. Purpose and basis

In order to protect the rights and interests of platform users and maintain the normal order of the platform, this specification is formulated in accordance with relevant agreements and rules such as national laws and regulations.

2. Scope of application

This specification applies to all platform users, the platform is the platform network (domain name is .com).

Chapter II Prohibited Commodities

3. Commodity list

Platform users shall not sell products that are prohibited by relevant national or regional laws and regulations, or prohibited from being sold according to platform management requirements.

4. Prohibited information

Platform users are not allowed to post on platform product pages (including but not limited to product titles, product descriptions, and product pictures), platform store decoration pages (including but not limited to store names, store classifications, store introductions, store announcements, store messages), and community and Information release blocks such as forums publish information about prohibited goods. 5. Avoid evasion

Platform users shall not evade this specification and other platform management measures for prohibited goods in any way.

6. Release Specifications

If platform users publish specific categories of goods and information, they must comply with specific publishing specifications. For details, please refer to Annex II of this specification, "Specific Categories of Commodities and Information Publishing Specifications".

7. Violation prevention

When members release the aforementioned prohibited products and information, the platform has the right to prompt, replace, intercept and other operations on the suspected violation information released by them.

Chapter III Handling of Violations

8. Temporary control

For the products that are suspected of violating the conditions listed in Article 3, the platform will conduct manual inspection within two working days, and during the manual inspection, individual products will be supervised; , the platform will conduct manual inspection within two working days, and during the manual inspection, individual product search will be blocked.

9. Handling of violations

If platform users publish the aforementioned prohibited goods and related information, they will be dealt with in violation of the "Platform Terms of Service Rules", and the handling measures include:

(1) Self-inspection and self-inspection

According to the "Platform Terms of Service Rules" combined with the specific violations listed in this specification, each calendar year, the seller will be given the opportunity to self-check and self-check (except for special circumstances such as serious circumstances, particularly serious circumstances, and serious consequences). The general applicable principles of self-inspection and self-inspection are:

1) In all cases where 12 points are deducted for serious violations: accumulatively once;

2) In all cases where 6 points will be deducted for serious violations: accumulatively once;

3) For serious violations, 2 points will be deducted: accumulatively twice;

4) In all cases where 12 points will be deducted for general violations: accumulatively once.

10. Violation correction

If a platform user violates the provisions of this specification to publish the aforementioned prohibited goods and related information, in addition to deducting points according to this specification, the platform has the right to delete the corresponding goods or information at the same time.

If a user fails to publish a specific category of commodities in accordance with Article 6 of this specification, the platform has the right to delete the corresponding commodity.

11. Relevant countries or regions: including but not limited to the location of the seller, the location of the consumer and the location of the platform. The platform determines the corresponding country or region according to the specific conditions of the product.

6. Benchmark Rules for Platform Marketing Activities

Platform sellers participating in the marketing activities officially initiated by the platform must abide by the following rules:

1. If the seller violates the "Platform Seller Service Agreement" and related rules, and is within the penalty period, the registration of the activity will be restricted. Penalties and deductions and restrictions on the number of days for marketing activities are shown in the following table:

Violation Type General Violation

Violation Points

Accumulated 12 points Accumulated 48 points

serious violation

Accumulated 12 points Accumulated 24 points Accumulated 36 points Accumulated 48 points

Limit campaign days 7 days Permanent limit 30 days

60 days 90 days Permanent limit

2. The following two points are deemed to violate the requirements of the "daily official activities" held by the platform, and 6 points for general violations will be deducted in accordance with the "Breach of Commitment" provisions:

1. All sellers who sign up through the "daily official events" held by the platform will withdraw during the product reporting stage or during the event (including warm-up and official events);

2. The seller violates the "daily official event" price agreement, and the price of the product within 7 natural days after the event ends is lower than the event price during the event. Except for sellers who sell individual products (such as 3C digital, jewelry and precious metal (gold, silver, platinum) products, seasonal clearance, etc.).

3. The seller's operating indicators must meet the specified standards, as follows: Click to view

1. If the store has been opened for more than 90 days, the seller's self-response rate in the past 90 days and 48 hours and the refund completion time in the past 90 days are in the bottom 10% of the industry, and they will not be able to sign up for platform marketing activities.

2. If the store has been opened for more than or equal to 90 days, the seller's quality refund rate in the past 90 days is ranked at the bottom 10% of the industry, and will not be able to sign up for platform marketing activities.

3. If the store opening time is greater than or equal to 90 days, the seller's cross-border logistics timely delivery rate must reach more than 95%.

4. After the seller's registration is reviewed and approved by the platform, if the seller's store has abnormal data phenomena in transactions, rights protection, marketing and other links before or during the marketing activities (including but not limited to abnormal transaction accounts, abnormal transaction funds) etc.), there are or may be other breaches of contract and violations and violations of the law, or other platforms believe that the seller is not suitable to continue to participate in marketing activities, the platform will suspend or terminate the seller's continued participation in marketing activities.

5. In order to ensure that consumers can enjoy practical benefits in marketing activities, the platform requires sellers participating in marketing activities to provide consumers with more competitive commodity prices, and not to engage in price fraud to consumers. If the seller does not provide the most competitively priced products to consumers through the marketing activities he participated in, the platform has the right to suspend and/or terminate the seller's continued participation in the marketing activities once it is discovered and verified. At the same time, the discounts given to consumers when sellers participate in previous platform marketing activities will be used as one of the criteria for considering whether sellers can participate in major platform marketing activities.

6. Seller Priority Selection Rules:

Sellers who promise to provide the "7-day worry-free refund" service can be selected for marketing activities first if they meet the conditions of the "Platform Marketing Activities Benchmark Rules". Definition and Description:

1. Large-scale official event: refers to the words “large-scale official event” initiated by the platform, which is expressly stated in the investment promotion rules issued by the platform.

2. Withdrawal: refers to the withdrawal of the seller due to its own reasons, including but not limited to "insufficient quantity of goods", "unable to provide the promised price, product model" and other situations that violate the original investment commitment.

3. 7 natural days: If the interval between two daily official activities is less than 7 natural days, the interval is the agreed commitment period.

4. 48-hour self-response rate: Refers to the number of 48-hour self-response refunds made by sellers in the past 90 days/the total number of in-sale + after-sale refund applications in the past 90 days.

5. Refund completion time: Refers to the total time from the last 90 days of sales + after-sales refund application to the completion of the refund / the total number of sales + after-sales refund applications in the past 90 days.

6. Quality refund rate: refers to the number of quality refund applications in the past 90 days/the number of transactions on the platform in the past 90 days.

7. Platform product release management rules

If the seller fails to comply with this regulation The rules and other management content released by the platform (including but not limited to rules, specifications, category management standards, industry standards, etc.) require the release of commodities or information, which will impair the rights and interests of buyers, including but not limited to the following behaviors and corresponding solutions:

1. Publishing illegal advertising information, publishing any of the following commodities or information on the commodity, store decoration area or platform portal page, delete the information; suspected of violating any of the above, each commodity or information will be deducted 1 point (but The cumulative deduction within three days shall not exceed 7 points); if it is published on other pages such as the store decoration area, 4 points will be deducted each time;

1) Publish non-actual transaction information such as mood stories, store introductions, and platform customer links;

2) Publish non-platform shopping links, physical store information, bank account numbers, personal platform accounts and other information, except in special circumstances;

3) Sending repeated or unsolicited advertising messages such as platform seller store messages, product or service messages;

4) Use the name, LOGO and other information of shopping guide, group purchase, and promotion websites in the product title, product details, store, etc.

2. Repeat information:

3. Circumvention information: If the following goods or information are released, the goods or information will be deleted:

1) If the product is released in an unconventional quantity unit, 1 point will be deducted each time;

2) 1 point will be deducted each time if the product is released deliberately evading the platform product SKU setting rules;

4. Wrongly described information: If any of the following wrongly described products or information is published, the product or information will be deleted, and if it is published on the product page, except for item 6), 1 point will be deducted for each item (but the accumulated points will be deducted within three days) No more than 7 points); if the commodities specified in item (6) are released, 1 point will be deducted for each of the first and second times, 6 points will be deducted for each of the third and fourth times, and 6 points will be deducted for each of the fifth and above times. 12 points; if it is published on other pages such as the store decoration area, 4 points will be deducted each time:

1) The title and main image are missing from the product information, or the special category product lacks the physical image of the product itself;

2) There is an obvious mismatch between product elements such as product title, picture, price, logistics method, postage and after-sales service;

3) The information such as the title of the product is false or irrelevant to the product;

4) Use false positive ratings, store ratings, platform store types, or use logos that do not match the actual store information;

5) The product does not match the published category or attribute;

6) The product does not conform to the published category or attribute and causes serious consequences.

5. Spam other information:

3) Apply for exclusive rights on behalf of others, including applying for platform store decoration market designers, etc.;

4) The platform has an instant account-free interface without signing a contract.

5) If the seller publishes other products or information that violates public order and good customs or other platform rules, the platform may temporarily remove or delete the product or information.

8. Platform Price Release Management Specification

All prices filled in by sellers when they release goods/services on the platform shall strictly abide by legal provisions and market rules to ensure that any price can be provided with a legal basis or a source for comparison. Sellers shall not fictitious original prices or false promotions.

Chapter 1 Pricing Standard

1. The price on the platform should be less than or equal to the counter price (or tag price, suggested retail price), and the price should be in the normal range, which is in line with the price certification of such commodities by state agencies;

2. The platform pricing of the same product or service shall not be higher than the normal selling price of the offline physical store of the brand;

3. The platform pricing of the same goods or services shall not be higher than the selling price of the brand on the official website and other e-commerce platforms.

Chapter II Commodity Price Specifications

1. The true and accurate description of commodity prices. The price descriptions of single products and special events must comply with market rules. The prices are all based on the prices displayed on the front-end page of the platform. The freight of the commodity shall not violate the market rules and the industry standard, and shall not (but not be limited to) such situations: milk powder, the price is 1 yuan, and the freight is 100 yuan;

2. Commodity prices shall not contain fictitious original prices, false promotions, and wrong labels.

3. The promotion label is a discount promotion, and the original price of the product should be the lowest transaction price of the transaction notes traded on the platform within seven days before the price reduction (if there is no transaction price within the previous seven days, the last transaction price before this price reduction shall prevail. the original price of the item).

4. Before participating in the promotion activities of the platform, the seller shall not arbitrarily increase the price of the product, except for the fluctuation of the market price, but the verification of the platform shall prevail. If the seller violates the provisions of this article, the platform has the right to restrict the seller from participating in the platform activities.

Chapter III Prohibition of Price Illegal Acts

1. Sellers must strictly abide by the "Price Law of the People's Republic of China", "Prohibition of Price Gouging" and other relevant laws and regulations, follow the laws of the market, and ensure that they can provide a legal basis for any price or a source for comparison. No deceptive price representation and alleged price gouging:

2. Illegal pricing, including but not limited to:

(1) The price or service items, charging standards and other relevant content are inconsistent with the actual, and use this as a means to trick users into purchasing;

(2) For the same product or service of the same seller, two SKUs with different prices appear repeatedly, attracting customers at a low price and settling at a high price;

(3) Using deceptive or misleading prices to induce others to trade with them;

(4) The marked reference price, promotion price, platform price and other prices indicate that there is no basis or comparison;

(5) The marked discounted goods or services are sold at reduced prices, and the discount rate is inconsistent with the actual;

(6) When selling the processed goods, if the reason for processing, the processed goods and the price of the processed goods are not indicated, among them, the temporary goods should abide by the platform’s requirements on the management of goods on the temporary period, and clearly mark “provisional goods” at the time of sale, and Inform consumers of the specific warranty period;

(7) When selling goods and providing services by way of gifts beyond the price, it does not truthfully indicate the name and quantity of the gifts or the gifts are fake and inferior goods;

(8) When selling commodities and providing services with additional price conditions, they do not indicate or vaguely indicate additional conditions;

(9) Other deceptive price representations.

3. Illegal pricing methods, including but not limited to:

(1) fictitious original price, fictitious reasons for price reduction, false discounts, falsely claiming that the price will be reduced or about to increase the price, and deceive others to buy;

(2) There is a price commitment before selling goods and providing services, but it is not fulfilled or incompletely fulfilled;

(3) Falsely claiming that the sales price is higher or lower than that of other sellers, and deceives users into trading with them;

(4) The quantity or quality is inconsistent with the price by means of adulteration, adulteration, false as genuine, shoddy as shoddy, shortage of quantity, etc.;

(5) falsely claiming to be government-fixed or government-guided prices for goods and services that are subject to market-adjusted prices;

(6) Other means of price gouging.

4. The seller shall not engage in the following sales with prizes:

(1) Use the deceptive method of falsely claiming that there is a prize or intentionally letting an unspecified person win the prize for prize sales;

(2) Use the means of rewarded sales to promote products of inferior quality and high price;

(3) In the lottery-style sales with prizes, the maximum prize amount exceeds 5,000 yuan;

(4) Other forms of sales with prizes.

5. Sellers who operate government-fixed or government-guided products must strictly implement government-fixed prices or government-guided prices, and must not change or exceed the floating range.

Chapter IV Price Protection

1. If the price of the product is reduced within 7 days after the user signs for receipt, the user can apply to the platform for price protection. If the platform determines that the user's application is successful, the price difference will be compensated to the user, and the seller will bear the price difference. 2. Price protection is not supported in the following situations:

1) Commodities purchased from non-platform websites are not applicable to these price protection rules;

2) Invalid orders do not support price insurance, such as orders that have been applied for cancellation or deletion, and orders that have applied for after-sales do not support price insurance;

3) After-sale return orders and commercial purchase orders do not support price guarantee;

4) Out-of-stock, seckill, and purchase-restricted products do not support price insurance;

5) Packages and products that are gifts themselves do not support price insurance;

6) Products with special instructions on other webpages do not support price insurance;

Chapter V Price Monitoring and Handling

The platform will conduct random inspections and supervision on the prices marked by sellers on the shelves from time to time. If the price markings are found to be illegal, they will be dealt with in accordance with the "Platform Seller Points Management Rules". If the seller has any fictitious original price or false promotion, the seller shall be responsible for all violations. responsibility.

Appendix 1: Price Management Section of "Platform Seller Points Management Rules"

Inflated price refers to the behavior that the price of the same type of goods operated by the seller is higher than that of other platforms. If the price is inflated, depending on the severity of the situation, 2 to 12 points will be deducted each time:

(1) The price of the product is less than or equal to 500 yuan

2. If the false high rate is greater than or equal to 2% and less than 5%, and the number of illegal SKUs is less than 5, 4 points will be deducted each time; if the number of illegal SKUs is greater than or equal to 5, 8 points will be deducted each time;

Appendix 2: Points deduction for violations:

Violation Type

Deduction node

Corresponding punishment

12 points

Restrictions on listing products, removing products from the whole store, restricting seller promotion and publicity warnings for 7 days

24 points

14 days to restrict the release of products, remove products from the whole store, restrict seller promotion and publicity warnings

serious violation

36 points

Restrictions on listing products, removing products from the whole store, restricting seller promotion and publicity warnings for 30 days

Remove the whole store's products, permanently limit the permission of product release, freeze the payment, clear the store, and confiscate the store

48 points

Shop all margins

Remove the whole store's products, permanently limit the permission of product release, freeze the payment, clear the store, no

sell counterfeit goods

Collect the store deposit, and 20 times or 200,000 of the sales of the products involved on the platform

Pay the liquidated damages to Tairan City according to the standard of USD and USD (the higher of the two)

12 points for general violations, 12 points for each deduction, the entire store will be removed from the shelves and sellers will be restricted from promoting for 7 days

Nine, package packaging specifications

All platform sellers express packages must not display any logo outside the platform (except the seller's own logo).

X. Platform commodity sampling inspection specifications

Chapter 1 General Provisions

1. Purpose and principle: In order to promote a new business civilization of openness, transparency, sharing and responsibility, protect the legitimate rights and interests of platform users, and maintain the normal operating order of the platform, these rules are formulated.

2. Scope of application: This rule applies to the random inspection of the quality, brand and copyright of all products released by sellers on the platform (domain name is from .com).

Chapter II Quality Sampling Section 1 Sampling Process

1. Sampling method:

(1) Online direct purchase of goods.

(2) Sampling inspection of commodities in the warehouse.

(3) The number of samples taken shall not exceed the reasonable requirements for inspection and re-inspection. If the sampling cannot meet the inspection requirements, only a part of the items will be inspected; if only a part of the samples can be purchased due to out of stock or purchase restrictions, there is no need to prepare samples.

2. Testing party: a third-party authoritative quality inspection agency recognized by the state.

3. Testing items: The testing items for product quality include but are not limited to the following

(1) National standard testing items.

(2) The description content of the seller's product details page.

(3) Content that other platforms believe may damage the legitimate rights and interests of consumers.

4. Testing standards: The platform's testing of product quality will be based on the highest standards of national standards, industry standards and commercial standards;

(1) The current and valid commodity express enterprise standards that have been filed.

(2) The quality indicators and requirements of the commodity and the relevant provisions of national laws, regulations and rules.

5. Objection handling:

(1) Appeal:

If the inspected party has any objection to the inspection result, it shall file an appeal to the channel designated by the platform within five days from the date of receipt of the inspection report. If the inspected party disagrees with the inspection results and needs to re-inspect the unqualified items, it can declare whether re-inspection is required.

(2) Re-inspection:

1. Recheck the sample: The re-inspection samples shall be the residual samples of the sampling samples, and the items that cannot be re-inspected technically shall not be re-inspected.

2. Re-examination conclusion:

If the re-inspection results are still unqualified, the original inspection results shall remain unchanged; if the re-inspection results are changed, the re-inspection results shall prevail.

3. Re-inspection fee:

If applying for re-inspection of unqualified items, the objecting applicant shall pay the re-inspection fee (including sample transportation fee) to the re-inspection agency in advance within five working days from the date of receipt of the re-inspection acceptance notice.

4. In case of no re-inspection:

1) filing an appeal beyond the time limit;

2) Residual samples cannot be retested;

3) When the inspected party proposes a re-inspection, the product has expired under normal storage conditions within the validity period of the re-inspection;

4) Other situations where re-inspection is prohibited as stipulated by laws and regulations.

5) Other situations that are not suitable for re-inspection.

Chapter 3 Brand and Copyright Sampling

Section 1 Sampling Process

1. Active sampling

The platform can take the initiative to initiate random inspections for any of the following commodities:

1) Suspected counterfeit goods that have been repeatedly complained by consumers;

2) Suspected counterfeit goods complained by the brand or copyright owner (or its authorized agent); 3) Other suspected counterfeit goods.

2. Passive sampling

The platform can assist in conducting random inspections in any of the following situations:

1) At the request of the Consumer Protection Association or other third-party agencies recognized by other countries;

2) At the request of the brand or copyright owner.

3. Sample acquisition and circulation

The person designated by the platform will place an online order as an ordinary consumer to purchase the sample to be identified. After receiving the product, it will be opened directly to confirm whether the sample is consistent with the target product for identification, the source information of the product will be hidden, and further sent to the identification party for identification. Or according to the platform's instructions, without opening the sample package, send the sample to the platform or its designated third-party recipient. After the platform or its designated third-party recipient receives the sample, it should confirm that the sample is compatible with the sample. Identify whether the target product is consistent, hide the source information of the product, and further send it to the appraiser for identification.

4. Appraisal party

The appraisal party of a commodity brand is the brand owner or its designated/authorized legal person, individual or other organization or a third-party authoritative testing agency recognized by the state. The appraisal party of the copyright of books or audio-visual products is the copyright owner or its designated/authorized legal person, individual or other organization or a third-party authoritative testing agency recognized by the state.

5. Identification process

After the appraisal party receives the sample, it will analyze and identify the sample, and feed back the appraisal conclusion. If the appraisal conclusion is counterfeit or pirated, the appraisal party shall issue a written appraisal report.

6. Sample processing

Samples that are identified as counterfeit goods or pirated copies shall be kept by the platform or the appraisal party for one month. Samples that are perishable, deteriorated or otherwise unsuitable for preservation, as well as samples that are naturally lost, damaged or ineffective during the identification process due to objective reasons such as identification methods and identification techniques, are not subject to the preceding paragraph.

Section 2 Violation Handling and Re-examination

1. Handling of violations

If the appraisal report fed back by the appraisal party shows that the seller's product is counterfeit or pirated, the platform will deal with it in accordance with the relevant rules for selling counterfeit products.

2. Seller's complaint

If the seller has doubts about the results of the random inspection, he can appeal within the specified time after receiving the penalty notice and request a re-inspection. The specific complaint method and time shall be subject to the penalty notice.

3. Recheck

If the seller fails to provide sufficient materials to question the appraisal conclusion and applies for re-inspection within the appeal period, it shall be deemed to have accepted the appraisal conclusion. If the seller can provide sufficient materials to question the appraisal conclusion, the platform can support the seller's re-inspection request, and the re-inspection should be carried out as is.

The following situations may not support re-inspection:

1) There is obvious suspicion of fraud in the appeal materials, or the appraisal party judges that they are fraudulent;

2) filing an appeal beyond the time limit;

3) Due to objective reasons such as identification methods, identification techniques, etc., the samples are naturally lost, damaged or invalid during the identification process, and the secondary identification cannot be supported;

4) When the seller proposes a re-inspection, the sample has expired under normal storage conditions within the validity period of the re-inspection;

5) The appraisal party does not support re-inspection;

6) Other circumstances that cannot support re-inspection due to objective reasons.

4. Execution of penalties during the re-inspection: In order to protect the rights and interests of consumers, the execution of the issued penalties during the re-inspection will not be suspended.

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